How Will We Support You?

RenuKrete concrete franchise offers extensive training & support to help franchise owners thrive

Leaving your career to go into business for yourself is one of the most important decisions you’ll ever make in your life. You want to know that the franchise brand you choose will have your back, not only in terms of a proven business model that will allow you to be profitable, but also help empower you to become a successful business owner with training, support, mentoring and coaching.

This is why RenuKrete exists. After proving the business model for several years and investing in the support infrastructure necessary to fuel growth, CEO and founder Alex Lorenz recognized that the success he had experienced could be replicated over and over again.

“We made the decision to franchise after the demand for our services became so strong that we could no longer keep up,” Lorenz says. “We’ve proven the business model and have scaled up significantly from where we’ve started, and we want to share that success with as many entrepreneurs as possible.”

The RenuKrete training and ongoing support platform is one of most comprehensive in the entire franchise industry – and even more importantly, we have technology and resources in place that are designed to help make the running of a RenuKrete franchise as streamlined as possible.

Here is how we will help you:


Weeklong training: Once you sign your franchise agreement, you will visit our headquarters in New Jersey for a weeklong intensive training course. Here you will learn every aspect of the business model, from how to use our machinery, equipment and how our proprietary process works. We’ll also teach you how our sales process works, including how to build relationships, network in your community, and ultimately convert leads into sales.


Proprietary process: There’s no stronger advantage than the services that RenuKrete provides because there isn’t anything else like it in the market. We’re able to take an existing slab of concrete and transform it into a beautiful work of art in both outdoor and indoor settings for residential and commercial properties. Our easy-to-use equipment and secret methodology will give you a tremendous edge in the market, and because we’re always working on new designs, new products and more to increase your profitability, you can be certain that your services will always be hyper-relevant with consumers.


Call-center: Right off the bat, you will not need to hire an office manager to handle your calls, book appointments and vet leads. Instead, we provide a call-center of trained professionals to do it for you. Having a call-center also ensures that your customers get a positive experience every single time they pick up the phone, which helps build trust and converts leads into sales. We want to help save money and time as you focus on growing your business.


CRM: Our state-of-the-art CRM system is a personal assistant that fits in your pocket. This mobile software is available on your phone, and helps you send out quotes, provides directions to job sites, tracks the progress of jobs, as well provides key analytics into business performance and training materials to help you onboard and train new crew members.


Ongoing coaching: We are here to help you, and we will provide regular coaching sessions to ensure that you are meeting your goals and your questions are being answered.


“Everything we do is done to help make our franchisee’s lives easier,” Lorenz says. “We cannot wait to help entrepreneurs realize their goals of small business ownership with the brand that is poised to become the dominant brand in concrete flooring across the country.”

Ready to Open a RenuKrete Custom Concrete Floor Franchise in Your Community?

To learn more about the RenuKrete custom concrete floor franchise opportunity, simply fill out an application on this site and a member of our team will reach out to you shortly. We can’t wait to learn more about you!

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